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HubSpot pricing explained: free, Starter and where it jumps

What HubSpot's free tools cover, how Starter seats are charged, where the price jumps at Professional, and a worked first-year sum from HubSpot's own pages.

HubSpot pricing starts at nothing: the free tools cover up to two users and 1,000 contacts with no time limit. Paid plans begin with Starter at a low price per seat, and the cost jumps at Professional, where prices rise sharply, an annual commitment applies and a one-time onboarding fee is required.

Every figure below comes from HubSpot’s own pricing pages as at November 2026. The pages we opened showed prices in US dollars, “subject to applicable tax”. HubSpot changes prices and offers often, so check their page for current prices before you budget, and confirm which currency you will be billed in.

HubSpot pricing at a glance

Tier What the page showed Commitment Onboarding fee
Free tools US$0, up to 2 users, 1,000 contacts None None
Starter From US$7 per seat a month paid annually, or US$10 month to month (new-customer discount; regular price shown as US$20) Monthly or annual Not required
Sales Hub Professional From US$90 per seat a month (the page also shows US$100) Annual US$1,500, required
Marketing Hub Professional From US$800 a month, with 3 core seats and 2,000 marketing contacts Annual US$3,000, required
Sales Hub Enterprise From US$150 per seat a month Check the page US$3,500, required
Marketing Hub Enterprise From US$3,600 a month, with 5 core seats and 10,000 marketing contacts Check the page US$7,000, required

Sources: HubSpot’s CRM pricing, Sales Hub pricing and Marketing Hub pricing pages, as at November 2026. “From” means the starting price HubSpot shows. Your quote can be higher once you add seats, contacts or other hubs.

Is HubSpot free? What the free tools include

Yes, within limits. HubSpot’s CRM pricing page says the free tools are free for up to two users with no credit card required, and that you can add 1,000 contacts with no time limit on your free access. It also sets a limit of 1,000 records across other standard object types, and 2,000 marketing email sends a calendar month, with HubSpot branding on them.

That suits an owner and one helper who want a proper contact record, a pipeline and a shared view of who said what. The free tools stop fitting when any of these happen:

  • a third person needs to log in and work leads
  • your contact list passes 1,000 people
  • you want HubSpot’s branding off your emails
  • you need automation or reporting that only sits in the paid tiers

Most small businesses hit the contact limit first. If you already have a few thousand past customers in a spreadsheet, plan on a paid tier from day one.

Starter: where most small teams begin

Starter is priced per seat, meaning per person who logs in. HubSpot’s FAQ puts it at US$7 a seat a month with an upfront annual payment, or US$10 a seat a month with no annual commitment. The page marks this as a discount for new customers only and shows a regular price of US$20 a seat a month. It does not say how long the discount lasts.

The Marketing Hub Starter column lists 1,000 marketing contacts and email sends of five times your marketing contact tier each calendar month, with HubSpot branding removed. The Marketing Hub page says you can buy more marketing contacts, but it does not list a price for them.

Before you sign, ask HubSpot two things in writing: what the seat price will be when the discount ends, and what you will pay at your real contact count. Budget on the regular price. If the discount is still running at renewal, that is a bonus.

Where HubSpot pricing jumps: Professional

Professional is the step growing businesses look at when Starter no longer covers what they need. It is also where the bill changes shape.

  • Sales Hub Professional starts from US$90 a seat a month on the page we opened, which also showed a US$100 figure, and it requires an annual commitment. The page says the price shown does not include the required, one-time Professional Onboarding fee of US$1,500.
  • Marketing Hub Professional starts from US$800 a month, including three core seats and 2,000 marketing contacts. Additional core seats start at US$45 a month. Onboarding is a required one-time fee of US$3,000.

Enterprise goes further again: Sales Hub Enterprise from US$150 a seat a month with US$3,500 onboarding, and Marketing Hub Enterprise from US$3,600 a month with US$7,000 onboarding. Few small businesses need it, but it shows how far the price range runs.

Compare the feature lists on each pricing page against what you will use in the next twelve months. A tier is only worth it if someone on your team will run the features you are paying for.

Seats, contacts and onboarding: what moves the bill

Seats

HubSpot’s Sales Hub FAQ says Starter plans use core seats, while Professional and Enterprise use sales seats. Count who needs to work in the system every day, and who only needs to see a report now and then. Paying a seat for someone who logs in once a month adds up fast at Professional prices.

Marketing contacts

Marketing Hub is priced by tiers of marketing contacts: the people you send marketing to. Other records in the CRM sit outside that count. A clinic with 6,000 past patients but only 1,500 who have agreed to hear from it should only be paying to market to the 1,500. Clean your list before you choose a tier.

Onboarding

The one-time fees at Professional and Enterprise are required, so put them in the first-year cost from the start. They are one-off, so the second year is cheaper than the first.

A worked first-year sum

Take a practice with three staff who all handle enquiries and follow-up. Using the starting prices on HubSpot’s pages as at November 2026, before tax and currency conversion:

  • Starter, paid annually, discounted: 3 seats x US$7 x 12 months = US$252. At the regular US$20 price it would be US$720.
  • Sales Hub Professional: 3 seats x US$90 x 12 months = US$3,240, plus US$1,500 onboarding = US$4,740 in year one.
  • Marketing Hub Professional: US$800 x 12 months = US$9,600, plus US$3,000 onboarding = US$12,600 in year one, with three core seats and 2,000 marketing contacts included.

Change the seat count and contact numbers to your own and the gap between tiers becomes clear. Most of the jump comes from the move from Starter to Professional rather than from the number of people.

What Australian businesses should check

  • Currency and tax. The pages we opened showed US dollars and said prices are subject to applicable tax. Ask whether you will be billed in Australian dollars, whether GST is added, and whether your bank charges a foreign transaction fee.
  • Annual commitment. Professional requires an annual commitment. Find out what happens if you want to drop seats or a tier mid-year.
  • Texts and calls. If your customers mostly text or ring, check how HubSpot handles that for Australian accounts. Our GoHighLevel vs HubSpot comparison covers how texting and calling work on each.
  • Add-ons. Extra marketing contacts and other add-ons are priced in HubSpot’s own calculator. Get the full quote before you commit.

How to keep HubSpot costs down

  1. Start on the free tools and move up only when you hit a real limit.
  2. Buy seats only for people who work leads every day.
  3. Keep your marketing contacts to people who have agreed to hear from you.
  4. Buy one hub at a time, and only the one you will use this year.
  5. Diary the renewal date and review seats and tiers a month before it.

When HubSpot is more than you need

If you are a local business that wins work by phone, text and booking, a per-seat platform priced for sales and marketing teams may be more than the job needs. Our guide to HubSpot alternatives compares other options, and what a CRM costs in Australia walks through the whole first-year sum for any platform.

For clinics and other health and fitness businesses, the test is simple: will the CRM help you reply faster, follow up more consistently, or bring past clients back? If you would like a second opinion on which platform fits, our CRM set-up work covers HubSpot and others.

Common questions.

Is HubSpot free?

HubSpot's free tools are free for up to two users with no credit card, and you can add 1,000 contacts with no time limit. Beyond that, or for more users and features, you need a paid plan.

How much is HubSpot Starter?

As at November 2026, HubSpot's pricing page showed Starter from US$7 a seat a month paid annually, or US$10 month to month, as a new-customer discount on a regular price of US$20. Check their page for current prices.

Does HubSpot charge an onboarding fee?

Not on Starter. As at November 2026, HubSpot's pages listed required one-time onboarding fees of US$1,500 for Sales Hub Professional and US$3,000 for Marketing Hub Professional, and more for Enterprise.

Is HubSpot priced in Australian dollars?

The pricing pages we opened in November 2026 showed US dollars, subject to applicable tax. Ask HubSpot which currency you will be billed in and whether GST applies before you sign up.

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