CentriWebGoHighLevel pricing has two parts: a flat monthly plan, listed at $97, $297 or $497 a month, and usage charges on top for phone numbers, SMS, calls, email and premium AI. The plan covers unlimited users and contacts, so the subscription stays the same as your team grows, but the usage bill moves with how much you text, call and email. For many local businesses the usage side is the number to estimate carefully.
A disclosure first: CentriWeb builds many client systems on GoHighLevel, so weigh our view with that in mind. Every figure below comes from GoHighLevel’s own pages, or Twilio’s where GoHighLevel points to them, as at November 2026. Check their page for current prices. The pages show bare “$” amounts, and GoHighLevel’s AI pricing article states US dollars, so confirm the currency before you budget.
GoHighLevel pricing plans
GoHighLevel’s pricing page lists three self-serve plans and an Enterprise plan on request, each with a 14-day trial. All include unlimited contacts and users.
| Plan | Listed price | What it adds | Who it suits |
|---|---|---|---|
| Starter | $97 a month | All core features, two-way SMS and email, workflows, three sub-accounts | One business, or a very small agency |
| Unlimited | $297 a month | Unlimited sub-accounts, white-label desktop app, basic API access, pass-through billing for usage | Agencies with many clients |
| Founder (called Pro in the FAQ) | $497 a month | SaaS mode for reselling the platform, plus extra features | Agencies selling the software under their own brand |
| Enterprise | On request | Custom terms | High-volume businesses and agencies |
An annual option is shown for each plan. When we checked, the yearly figures next to Founder and Unlimited didn’t line up with their monthly prices the way Starter’s did, so confirm the yearly price with GoHighLevel before paying upfront.
For a single business, Starter is usually the plan. The others exist because GoHighLevel is built for agencies running many client accounts.
What the usage charges cover
The pricing page marks Conversation AI, Voice AI, Reviews AI, email and SMS marketing, and inbound and outbound calling with “Usage based charges apply”. Its FAQ names phone numbers, SMS, emails sent and premium AI usage. The page also warns that usage fees may apply during the free trial.
Usage is paid from a wallet. The pricing guide says credits are loaded from the card on file and topped up automatically when the balance drops below a minimum. Its wallet article says services can be paused if the wallet goes negative, until a payment succeeds.
SMS and call charges, with Australian rates as an example
GoHighLevel’s pricing guide says its phone system pricing is the same as Twilio’s, and that rates vary by region. It links Twilio’s US pages, not the pages for other countries. Twilio’s Australian pages listed these rates as at November 2026:
- SMS: $0.0515 per outbound segment and $0.0075 per inbound segment to and from mobile numbers, on Twilio’s Australian SMS page. A segment is one standard text, so a long message can count as two or more.
- Calls: $0.0252 a minute to Australian landlines and $0.0750 a minute to mobiles, on Twilio’s Australian voice page.
- Phone numbers: a monthly fee per number. The voice page’s number fees didn’t match between sections when we read it, so check the current figure there.
Treat these as a guide to GoHighLevel’s rates in Australia rather than a quote. Rates differ by country, so look up Twilio’s page for yours, and check the rates shown in your own account’s billing settings.
Email, AI and other usage
From the pricing guide:
- Email: $0.675 per 1,000 emails sent, on all plans.
- Email validation: $2.50 per 1,000 validations.
- Premium workflow features: $0.01 per execution. Free triggers and actions aren’t charged.
- WhatsApp: $10 a month per sub-account, plus usage that varies by country.
The AI pricing article lists two ways to pay for AI in a sub-account:
- Pay per use. For example, Voice AI’s voice engine is listed at $0.045 a minute plus a text-to-speech charge. The article’s own example puts a 10-minute call at $0.60 before language model tokens and phone charges.
- AI Employee plans. Growth is listed at $50 a month per sub-account, including 100 AI agent minutes a month. Unlimited is listed at $97 a month per sub-account, with unlimited Conversation AI, Voice AI, Reviews AI and Content AI, subject to fair use. Phone system charges still apply to calls on every plan.
When an included allowance runs out, the article says usage pauses unless Extra Usage is turned on, which bills at pay-per-use rates. Our guide to GoHighLevel Conversation AI covers what the AI tools do.
Optional add-ons
The pricing page also lists add-ons charged on top, including a branded client portal app at $49 a month per sub-account, dedicated email IPs at $59 a month each, online listings at $30 a month per sub-account, SEO tools at $79 a month per sub-account, HIPAA compliance at $297 a month, a white-label mobile app at $497 a month and WordPress hosting from $10 a month per site. Most single businesses need none of these at the start.
A worked example of a month’s GoHighLevel cost
Take a trade business on Starter that sends and calls within Australia, so the Australian rates above apply. In an example month it sends 1,000 outbound SMS segments, receives 400, makes 300 minutes of calls to mobiles and sends 5,000 emails. At the rates above:
- Plan: $97
- SMS: 1,000 × $0.0515 + 400 × $0.0075 = $54.50
- Calls: 300 × $0.0750 = $22.50
- Email: 5 × $0.675 = about $3.38
- Phone number: check the current monthly fee
That’s roughly $177 before the number fee, tax and currency conversion. Add an AI Employee plan and it rises by $50 or $97. Double your texting and only the SMS line doubles. Use your own volumes, because they decide most of the usage bill.
If an agency bills you, the numbers change
Most businesses on GoHighLevel use it through an agency, so you may never see these prices directly. The wallet article says GoHighLevel always charges the agency’s wallet for a sub-account’s usage, and the agency can pass that on. On the $297 and $497 plans it can rebill at cost, and on the $497 plan it can add a markup. The article doesn’t set a limit on that markup.
So if an agency quotes you a monthly fee, ask:
- Which GoHighLevel plan and add-ons are included?
- Is usage included, passed on at cost, or marked up? By how much?
- What happens to my number, contacts and conversations if I leave?
None of this is unusual, but you should know which model you’re on. If CentriWeb sets yours up through our CRM setup work, ask us the same three questions.
How to keep the usage bill predictable
Usage pricing isn’t a problem in itself. Surprises are. A few habits keep the monthly figure steady:
- Keep texts short. SMS is charged per segment, so a message that runs long can cost two or three times as much. Write reminders that fit in one.
- Watch automated sequences. A follow-up workflow that texts every new contact five times multiplies quickly with a big list. Check how many messages each workflow sends before switching it on.
- Clean your list before a campaign. Email validation is cheap next to sending to dead addresses that harm your sender reputation.
- Set a wallet alert. Check the minimum balance and top-up amount in your billing settings so a busy week doesn’t pause your phone line.
- Review the first three months. Your real volumes replace the estimate, and you can tell whether an AI Employee plan beats pay per use for you.
For a trade business, the usual big lines are appointment reminders, missed-call text backs and quote follow-ups. Those are also the messages most likely to win or keep a job, so cut waste rather than cutting them. If you want a broader view of whether the platform fits, our GoHighLevel review covers more than price.
Is GoHighLevel good value for your business?
It tends to be good value when many people need logins, when texting, booking and reviews would otherwise mean three or four separate subscriptions, and when someone sets it up properly. It’s weaker value when one person uses it for a simple pipeline, or when nobody will build the workflows. Our guide to GoHighLevel alternatives covers the other options, and our guide to CRM costs shows how to compare a full first year.