CentriWebReview management software sends review requests to your customers by text or email after a job or visit, follows up once if they have not responded, shows every new review from Google and other sites in one place, and helps you reply. Choose one by how it asks for reviews, what it connects to and how it charges, and avoid any tool that filters which customers are asked to review you, because that practice is a risk under Google’s policy and consumer law.
A disclosure first: CentriWeb builds many client systems on GoHighLevel, which is one of the products below. Vendor facts here come from each vendor’s own pages as at November 2026; check their pages for current prices.
What review management software does
Most tools sold as review management software, or reputation management software, cover four jobs:
- Asking. A text or email with a direct link to your Google review page, sent automatically when a job is marked complete or an appointment ends.
- Following up. One reminder for people who did not act, then it stops.
- Monitoring. New reviews from Google, Facebook and other sites collected in one inbox, with alerts.
- Replying and showing. Drafting responses, sometimes with AI, and widgets that display reviews on your website.
You can ask for Google reviews without any software: Google’s Business Profile help page says you can ask customers to visit a Google link or scan a QR code. Software earns its fee when you have enough jobs that asking by hand gets forgotten. Reviews also feed your Business Profile, so it is worth getting the profile itself right first: see our guide to Google Business Profile optimisation.
The feature to avoid: filtering who gets asked
Some tools first ask “How did we do?” and send only happy customers on to Google, while unhappy ones are steered to a private feedback form. This is often called review gating, and it is a risk in every market we work in.
- Google. Its Maps user generated content policy lists, under rating manipulation, discouraging or prohibiting negative reviews and selectively soliciting positive reviews from customers.
- United States. The Federal Trade Commission’s Endorsement Guides Q&A says only asking for reviews from customers you think are more likely to be happy would be misleading if it substantially skews the favourability of the reviews. The FTC’s Q&A on its Consumer Reviews and Testimonials rule, which took effect on 21 October 2024, says that rule has no specific ban on this but that it could still breach the FTC Act.
- Australia. The ACCC’s online reviews page says a business may mislead consumers if it suppresses or edits negative reviews or removes genuine negative ones.
The safe setting is simple: every customer gets the same request with the same link. If a tool offers a satisfaction question first, turn the filter off or choose another tool. Our guide to whether review gating is legal covers the rules in more detail.
The same sources are clear on incentives. Google’s Business Profile help says offering free or discounted goods or services in exchange for reviews is strictly prohibited. The FTC and ACCC both say any incentive must not depend on the review being positive.
Review management software compared
| Product | What it is | How it charges (as at November 2026) | Who maintains it | Who it suits |
|---|---|---|---|---|
| Birdeye | Customer experience platform with a reviews product | No public prices; quote based on what you deploy at your locations | You, with vendor support | Businesses with several locations |
| Podium | Customer messaging platform with review requests by text | No public prices; plans through sales | You, with vendor support | Businesses that want texting and reviews together |
| NiceJob | Review and referral tool for service businesses | Starter US$95 a month, Pro US$135 a month | You; set up is mostly connecting your job software | Trades and home services with steady job volume |
| GoHighLevel | All-in-one CRM and marketing platform with reputation management | Plans from $97 a month (currency not named on the page); Reviews AI is usage-based | You or an agency that runs it | Businesses wanting reviews inside the same system as their CRM |
| Google link or QR code | Free review link from your Business Profile | Free | You, by hand | Low job volume |
What each option does well
Birdeye
Birdeye’s pricing page shows no prices and describes “one platform, one contract”, with pricing built around what you deploy at your locations rather than seat counts. Its quote form asks for your number of locations, in bands from 1 to 3 up to 1,000 or more. That suits a business managing reviews across many branches that wants one contract. Ask for a written quote, the contract term and which features are in the price you are quoted.
Podium
Podium’s pricing page shows no prices or plan names and directs you to its sales team. It says Podium sends review requests by text and supports Google, Facebook and other review sites, and it offers an AI Employee add-on. It suits a business that wants customer texting and reviews in one inbox.
NiceJob
NiceJob’s pricing page lists Starter at $95 a month and Pro at $135 a month, and says its prices are in US dollars. Both plans include review requests by SMS or email with automated follow-ups and website review widgets. Pro adds referrals, repeat-customer campaigns, broadcasts, AI replies, NPS surveys and competitor information. It suits service businesses whose job software it connects to.
GoHighLevel
GoHighLevel’s pricing page lists Starter at $97 a month, Unlimited at $297 and Founder at $497, with an Enterprise option through sales. The page shows prices in $ without naming the currency. Online reputation management is in its core features, and Reviews AI is marked “usage based charges apply”. It suits a business that wants review requests to fire from the same CRM that holds its jobs and contacts, and is prepared to set it up or have someone do it.
Features to check before you buy
- Same request for everyone. No sentiment filter, or one you can switch off completely.
- The trigger. Can it send when a job is marked complete in your job management software, CRM or booking system, or does someone have to upload a list?
- Follow-up limits. One reminder is plenty. Check you can stop it at one.
- Texting rules. Review requests by text are messages to customers, so check how the tool handles opt-outs in your country.
- Sites covered. Google first. Add others only if your customers use them.
- Replies. AI drafts save time, but a person should read every reply to a negative review before it is posted.
- Contract and data. Monthly or annual, and can you export your contacts and review history if you leave?
Most of the results come from the request itself: a short message, sent soon after the job, with the direct link. Our guide to automated review requests covers timing and wording, and how to respond to negative reviews covers the other side.
Where a system built for your business fits better
A standalone review tool is one more subscription that needs to know when a job is finished. If your jobs, bookings and customer records live in a CRM or job system, the review request can fire from there, use the same contact record and opt-out list, and stop when the customer leaves a review or replies. That is the approach we take when we set up reviews and marketing systems for clients, on platforms such as GoHighLevel or connected to the job software they already use.
It does not suit everyone. If you finish a handful of jobs a month, the free Google link and a habit of asking in person will do the job. If you enjoy setting up software and have the time, a self-serve tool on its standard plan may be all you need. And if a standard plan covers your needs, there is no reason to pay for more. For trade businesses, our trades page shows how reviews fit with the rest of the system.